Digital marketing is the practice of using online platforms to promote products, services, or brands. It includes strategies like search engine optimization (SEO), social media marketing, content creation, email campaigns, and paid advertisements. Businesses can target specific audiences based on interests, location, or demographics, making marketing more effective. Unlike traditional advertising, digital marketing provides real-time data and analytics, allowing companies to adjust campaigns quickly. With more people spending time online daily, digital marketing helps businesses increase visibility, generate leads, build customer relationships, and achieve sustainable growth in a competitive market.